• Introduction to email deliverability
• New requirements from Google and Yahoo for bulk senders of email
• The email sending process
• IP address and IP reputation
• Spam traps
• Blocklists
• Sender name and sender address
• DMARC policy
• Postmaster and Abuse email addresses
• Follow up on your campaign rates
• Investigating decreasing open rates
• Domain overview
• Bounces and unsubscriptions
• Spam filters in Outlook for business