More options to track and view attribution


We recently introduced a new way to track and attribute sales to email campaigns. The model is now being expanded with more options. The new options give you better control and ways for attributing sales depending on your business.

The attribution model is based on the last touch, which means that any purchase a contact makes, in a given time period, after receiving (or clicking) a message is attributed to that send-out.

The attribution time period 

one day

three day

seven days

The attribution events

Email delivered

Email clicked

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