We recently introduced a new way to track and attribute sales to email campaigns. The model is now being expanded with more options. The new options give you better control and ways for attributing sales depending on your business.
The attribution model is based on the last touch, which means that any purchase a contact makes, in a given time period, after receiving (or clicking) a message is attributed to that send-out.
The attribution time period
one day
three day
seven days
The attribution events
Email delivered
Email clicked
Comments
0 comments