We have introduced a new option for value split in marketing automation: Country code.
Why does it matter? Simply put, you will get a clear overview when targeting multiple countries in one flow when using country code values split.
Smoother localization support
With a better overview, it becomes easier to stay on top of your localized communications, making sure each country's contacts receive the right messaging.
Easier to track in automation reporting
With a better overview and clearer splits, tracking and following the number of contacts that take different paths through the automation gets simple and straightforward.