The attribution values give you the transactions and revenue registered within a three-day window after a message is received by the recipient.

These values occur in the Message delivery statistics and Automation statistics reports. A purchase can only be attributed to a single message, and this is taken to be the latest one received in the three-day window before the purchase.

Please note that transactional communication is not included in the calculations.


Day 1: A contact receives a message entitled “Welcome message”.

Day 2: The contact receives a message entitled “Buy our products”.

Day 3: The contact buys shampoo for €10.

The message entitled “Buy our products” is seen as the one that caused the purchase and is attributed €10 and one transaction for this contact.

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