New opportunities when working with marketing automation

February 2022

Multiple contact types in one automation

Get a better overview of your automation flows by using the updated “New contact" trigger to add multiple contact types into one workflow. This makes it easier to build one journey for several contact types within the same automation—instead of building multiple automations.

Value split support for "New contact"

You are now able to send different messages to your customers depending on contact type or store type when building a "New contact" automation.

By using a value split, you can send different messages depending on contact type and save time by maintaining and measuring results in one automation.

Learn how to work with value splits

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