Use the reports to get snapshot overviews of your financial KPIs and get a new understanding of your customer base with the new Lifecycle Audiences.
The audiences are calculated and based on the settings you decide upon and will support you in your lifecycle management by keeping track of your recurring, defecting, and lost customers.
Customer base report
Keep track of your revenue growth with lifecycle audiences, and plan your next moves based on the statistics you find in the Customer base report. Read more about the Customer base report and lifecycle audiences here.
Financial KPI report
The Financial KPI report will give you an understanding of how the monetization of your contact base is developing over time. Read more about the Financial KPI report here.