Voyado Engage Functional Specification

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CXP

• Contact overview
• Contact cards with custom data attributes
• Ability to target audiences and save segments based on purchase behavior and contact data.
• Financial, customer base, and communication reports
• Dashboard
• Consent management and data extracts for GDPR compliance
• E-com integration APIs
• Marketing and transactional emails
• Integrated drag and drop visual content editor
• A/B testing for email
• Email preview mode
• Features for marketing and transactional SMS
• Export of data for BI purposes
• Data export for postal send-outs
• Marketing automation with native and external triggers
• Web tracking
• Predictive churn and CLV scoring
• RFM scoring
• Add-on services for CXP
  • Contact data onboarding/monitoring/enrichment via 3^rd party services

OMNI

• POS integration APIs
• Engage POS Accelerator (standalone POS window)
• Email confirmation for purchases in physical stores
• Store report
• SMS-in service feature
• Registration forms

POINTS*

• Points calculation 
• Assignment of points based on behavior 
• Reward management with generation of vouchers 
• Tiers

INCENTIVES*

• Personal promotions featuring multichannel promotions, code promotions and swipe 
• Interactions 
• Challenges  
• Achievements 

*The legacy add-on Loyalty & Retention has been split into the add-ons Points and Incentives.

ONLINE ADS

• Dynamic segment exports to Meta Custom Audiences
• Dynamic segment exports to Google Customer Match

SWIPE

• Mobile page that presents an offer with a swipe to redeem

ELEVATE INTEGRATION**

• Cross product identification

**Requires both VOYADO ENGAGE and VOYADO ELEVATE products.

EXTENDED AI

• Insights with AI (BETA)
• Targeting by AI assisted targeting: Product affinity (BETA)
• Targeting by AI assisted targeting: Purchase personas
• Targeting by AI assisted targeting: Churn prediction audiences
• Communication by AI assisted SMS creation
• Communication by AI assisted A/B subject line test
• Drag and drop email module for personal recommendations
• Personal recommendations available via API