Generic discounts can be a great way to attract new customers, but as your relationship goes on they aren't very likely to result in recurrent purchases. Personal offers, however, are a fantastic tool when building true customer loyalty. Utilize the power of personal offers and create a truly personal experience with a personalized SMS.
"Your personal offers"
By showing your customer their current personal offers in your marketing SMS you can create the feeling of a 1 on 1 dialogue. This is a great way to drive sales, but also a powerful way to stay relevant and build a personal relationship with each customer.
Adding multichannel promotions to SMS
To add a multichannel promotion to an SMS, do as follows:
- In the Content section, click on Personalization and then Multichannel promotions.
- Select the promotion you wish to include in the SMS.
The promotion fields are added to the SMS.
- Delete the fields you don't want displayed, making sure not to delete the code included in the field.
- The promotion is now added to your SMS! This is how the SMS will look for the recipient.
Read more about multichannel promotions here.