Value splits allow you to send your contacts down different paths of your automation based on a range of values. This means that you can merge similar workflows into one single automation and thereby reduce the number of active automations you need to achieve the same results.
For example, you can split your contacts based on country code to communicate with them in their language, adapted to their market, in one and the same workflow.
There are also specific values depending on which entry trigger you’re using:
- Answered an NPS survey
- Product purchase
- New return
- New or updated order
- New contact registered
- Custom trigger
When you add a value split, a default group will always be set up to include all contacts not included in the splits you specify.