Segmentation is the core of customer experience management—and the key to boosting your sales figures.
From the Targeting menu you can access the Segmentation tool, follow the progress of your target audiences, manage and follow your segments, connect to, and synchronize your segments or target audiences to Google and Facebook, and manage your labels.
The segmentation tool is used to identify and create segments and target audiences based on all the data you have stored. Read more about working with segmentation here.
You can save your long-term, strategic segments as target audiences so that you can follow them over time and analyze them against your KPIs. Read more about working with target audiences here.
The Segmentations menu has three sections: All saved segmentations, My saved segmentations and My recent segmentations.
All saved segmentations
This shows all segments saved by all Engage users at your company with the setting Global.
My saved segmentations
This shows all segments that you have saved.
My recent segmentations
This shows you your 200 most recently searched segments.
Finding your segmentations
At the top of all three of the options listed above is a Search function and a drop-down menu to filter segments by Tags.
Use the Search function to filter the results based on the name of the segmentation. Use the Tags drop-down menu to filter on one or more tags. The list will display all segments that have the selected tag(s) attached to them.
Online ads is an easy way to synchronize segments and target audiences to Google and Facebook to improve your return on advertising spend. In the Online ads menu, you can access and connect your Ad accounts and synchronize External audiences. Read more about working with Online ads here.
Labels are a great way to organize your contacts. Saved segments in Engage update automatically as contacts meet the right criteria. Labels, however, are like static segments that you can set up and update as you wish. In the Labels menu you can add, delete, and edit your labels. You can read more here.