As you probably have heard, Apple has announced that their new update for iOS 15 will provide users with the option to turn off email tracking and a few other tracking metrics.
We will discuss what this is all about, and what consequences it might have on your loyalty KPIs and email marketing activities.
We will talk about:
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What the update is about
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Why does Apple offer this option
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How will it affect email marketing
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Ways to re-define customer activity
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