To be able to keep your customers active over time and maintain revenue growth, it’s crucial to treat your customers in a relevant way that matches each step of their customer journey.
Since the launch of the Financial KPIs and Customer base reports, it´s now possible to customize your Lifecycle Audiences to keep track of customers within each step of the lifecycle.
Product Manager, Etienne Thessman talks about how to get a view on your Lifecycle Audiences and how the Financial KPI report will give you an understanding of how the monetization of your contact base is developing over time.
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