How to synchronize with Google Customer Match

Engage's connection with Google Customer Match can be used to target your communication on Google Search, Google Display Network, Youtube, and Google Shopping.

Hashed contact details

The synchronization between Engage and Google is based on hashed email addresses and hashed phone numbers.

Minimum match

The segments need at least 1,000 matching Google accounts, to get synchronized successfully.

How to sync a segment from Engage

Setting up synchronization between Engage and Google Customer Match is very easy, you only need to follow a few steps:

Step 1 – Add an Ad Account

Head over to Online Ads under the Targeting tab in Engage, and in the next step click Ad accounts. Choose if you want to add your Google account.

When adding your Google account: Choose your account and confirm your choices.

Step 2 – Create external audiences

Head back to the Online Ads tab under Targeting, and in the next step, click External Audiences. Create a new external audience by clicking New External Audience in the top right corner.

Select which segment or target audience in Engage you want to connect, which ad account you want to use and give your external audience a name.


  1. Choose an existing segment or a target audience that you want to synchronize to or Google.

  2. When you have chosen your segment/target audience you will be able to see when it was last calculated and how many contacts it contained when it was last calculated.

    Note that the number of calculated contacts will change over time as contacts fall in and out of the segment/target audience. By clicking Navigate to Segmentation you will see the connected segment in the segmentation view.

  3. Choose which Ad account you want to work with from the drop-down list of added accounts.

  4. Give your external audience a name.

Step 3 – Target ads to your chosen audiences

Changes will synchronize within 24 hours. Scroll down to read about the different synchronization statuses.

Your external audiences will be available in your ad platform where you create and manage your campaigns, content, and budget as usual.


List of synchronization statuses

Besides account, segmentation name, number of synchronized contacts and when the segmentation was last updated, you will be able to see a few status states.

Waiting for first synchronization: The first synchronization to Google have not yet been done.

Synchronized: The segmentation was successfully synchronized and should be available to work with to target ads to contacts on Google.

Failed to calculate segment: The segmentation was not calculated correctly.

An error occurred while retrieving data from provider: Google was not able to respond to the synchronization.

Segmentation removed from Engage: The saved segmentation or Target audience is no longer available in Engage and the synchronization to Google was not possible to fulfill.

Failed to synchronize segmentation: The segmentation could not be synchronized due to Google.

Not available from provider during last sync: The external audience was no longer available on Google and the synchronization was not possible to execute.

Are you interesting in getting started with Online Ads? Contact your Account Manager.

Was this article helpful?
0 out of 0 found this helpful



Article is closed for comments.