The same promotion can be assigned multiple times, and it's up to you if you want to assign the promotion manually or from an automation (or both). This article is about how to do it manually.
When you perform a manual assignment to a segment, all contacts that meet the criteria at the time of the assignment will get the promotion. If you want to assign the promotion to new contacts as they match the criteria over time you need to assign it from an automation.
Once you have activated the offer, you can choose to assign the offer to any recipient.
- Click the Assign button in the upper right corner.
- Scroll among your Segmentations, Target audiences, Labels, and recipients of Previous messages, or go to the Search tab to create a new recipient group.
- Create your selection by including or excluding recipients, and click Assign.
An assignment of any promotion will only look at actual days (24 hours). This means that a promotion with a general end date will be active until 23:59:59 on that specific date. E.g., if you choose "Limit validity period from the assign time" and assign a promotion with a one-day validity, it'll be valid the day of the assignment and until 23:59:59 the day after.
If the start date has already occurred, the offer is assigned immediately, otherwise it'll be scheduled. The contacts will have the offer assigned to them in Engage and if you use Engage POS Accelerator, the campaign will be displayed there as well.
Remeber to communicate
A multichannel promotion should preferably be communicated via email or SMS for the customer to be aware of it.
The active offers are available in the POS window or at the online checkout for the assigned customers, but it's still nice to inform them about it.
Remember to send the message only to those who have actually been awarded the offer, so you don't cause annoyance at checkout.