The report presents current key figures as of today, as well as a comparison against the same time last month and year so that you can put the results in relation to something.
If you are a local administrator, you only see purchases from the customers’ preferred shop that you have access to.
How to read the report
| Metrics | Definition |
|---|---|
| Sales last 12 months | Total amount for the receipts in the selection. |
| Average receipt in the last 12 months | Average receipt for all receipts in the selection. |
| Purchases per shopping member |
Number of receipts for a contact in the |
| Articles per purchase |
Shows the number of unique articles per |
| Active members in the last 12 months | Number of members in the selection who have shopped in the last 12 months. |
| Store purchases |
Shows the share of shopping members who |
| Online purchases | Shows the share of shopping members who have made an online purchase in the last 12 months. An unknown amount of these customers could also have made a purchase in a physical store. |
| Store and online purchases | Shows the share of shopping members who made a purchase both in a physical store and online during the last 12 months. |
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