Message delivery statistics

The Message delivery statistics report visualizes delivery data for manually sent mailings, text messages, or postal exports and doesn't include transactional send-outs or communication sent through marketing automation workflows.

When you open the report, you see the average open rate over the last 30 days, or the metric and period that you chose the last time you visited the report.

You can see which filters and selections you have made above the graph, presented starting from the graph canvas top left corner.

email_statistics_report_overview_lines.png

At the top right you have two buttons: Download the report and Edit filter. If you scroll down, you find a table list of all the send-outs that exist in the current selection.

Download report

Click Download report, to start a download of a CSV file. The columns you receive in the CSV file are in exact numbers. From these numbers, you can make any changes you see fit to get the rates or graphs you want.

Edit filter

Pressing this button allows you to enter a dialogue where you can edit the filter and adjust how you want the report to present numbers. When you're finished editing the filter, click Apply filter.

Message_delivery_statistics_apply_filter.png

Channel

At the top of this dialogue box, you can see three radio buttons. Each button corresponds to a communications channel (email, SMS, and postal). You may select the communication channel that you wish to view in the graph and in the send-outs table below the graph.

Sent between

Directly beneath the channel selection is a date range picker, allowing you to select a date range of interest. You're then able to see statistics for all send-outs that exist in that date range.

Group by

“Group by” is situated beneath the date range picker. In this drop-down list, you select how to aggregate and view your data.

Day/Week/Month

Selecting Day/Week/Month will aggregate all send-outs that occurred the same Day/Week/Month and calculate the different rates based on the selected time frame.

Send-out

When you select send-out, you will see each send out in the form of a bar in a bar chart. This allows you to easily compare measures between send-outs.

Evaluate

In this drop-down, select a measure that you want to view in the graph. You choose from the following:

  • Total sent
  • Average Open rate
  • Average Unique Click rate
  • Average Unique CTOR (Click to open rate)
  • Average Click rate
  • Average CTOR
  • Average opt-out rate
  • Average delivery rate
  • Average Soft bounce rate
  • Average Hard bounce rate

The send-outs table

The send-outs table shows all the send-outs that exist in the result from the filter dialogue.

Delivery_report_Send_outs_table.PNG

Search

In the top left section of this table is the search field. Type part of a send-out name or subject line that you wish to search for.

Sort by

In the top right corner, you find the possibility to sort the table and show and hide specific columns. You may also select specific send-outs. If selected, only these send-outs will appear in the graph.

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