Are you using Frosmo to create a personalized online experience with product recommendations? Then you might be interested in using that functionality in your email communication as well!
Engage has a standard connection with Frosmo which makes it easy for you to drag and drop a Frosmo module into your emails. Decide which campaign to display by changing the Campaign ID (from a Frosmo campaign) in the Engage email editor.
For example, if you only want to show products from a specific category, it is possible to set up the campaign in Frosmo, making it more flexible than ever before to work with different types of Frosmo content in Engage.
The email module
The Frosmo module is a dynamic module that displays images in a three to four column design (depending on your choice).
The module collects and automatically populates one image containing the product image and one image below, containing the product name, description, and price. The module is completely based on images and does not contain any text fields. This means that the configuration is managed in Frosmo (e.g., name, price, font, and size) and Engage simply populates it.
Drag and drop the Frosmo module into your email, in the email editor, and insert the Campaign ID (from a Frosmo campaign) of your choice.
The Frosmo module will be loaded with content when the recipient opens the email. This means that the content can vary if the customer opens the same email multiple times during a longer period of time. It also means that the content always will be updated with relevant products which is great if you are using the module to present "Top products", "Most sold items" or likely.
Talk to your Account Manager if you're interested in adding a dynamic Frosmo module.