Do you know what kind of promotions your customers prefer? Or what type of content that will optimize the results of your campaign? The only way to find out is by testing and analyzing.
Creating test groups in Voyado is a very flexible way to perform a test by easily splitting your segment into 2-5 test groups.
Your first step is to create a hypothesis and define why and what to test, after that, it's time to get started. Use segmentation to find the segment you want to target or choose one of your existing segments and select "Create Test Scenario". This allows you to split your segment in to 2-5 test groups. The groups will be randomly selected and you can decide if you want the size of the groups to be equal or unequal.
Equally sized groups
Groups of equal size are often easier to analyze and can for example be used if you want to test different types of promotions. This can give you useful insights on how to get customers in a specific segment to react and buy. Example:
|Group A||25%||Get 10% off|
|Group B||25%||Buy 3 for 2|
|Group C||25%||Free delivery|
|Group D||25%||Buy 1 and get a secret gift|
Unequally sized groups
Groups that vary in size can for example be relevant if you want to manually perform an A/B/C-test and send out three different types of content to three small groups from the same segment, analyze sales/open rate/click rate and then send the final and best performing communication to the larger group. Example:
|Group A||10%||Content idea 1|
|Group B||10%||Content idea 2|
|Group C||10%||Content idea 3|
|Group D||70%||The version that resulted in highest open-rate|
When your groups are saved, they're ready to be used in your campaign. Create your communication and/or promotions like you normally would and select recipients using Segmentation > Special field > Test scenarios to choose your group for each version.
Follow up your test results and get insight by using the Test Scenario report