Time delays in automation flows

With a Time delay you can schedule when the next activity should happen. The delay can be as short or as long as you'd like, and you decide between what times and on which weekdays the next activity should begin.

Option 1 – Set a time interval on specific days

This means that if an activity occurs, so that it's outside the adjusted time/day, it will be scheduled for the next valid time.

Here's an example:

In this case we want to adjust our send-out times match our other communication. Thus, we schedule the automation activity for different time slots on different days.


Option 2 – Wait for X time

This type of delay is like a scheduled pause button to ensure that the next step is executed after a period of X minutes/hours/days/weeks/months/years.

Here's an example:

We want to send an email and have a conditional split based on whether contacts open our email or not. But there's no point in checking open rates straight after the send-out. The recipients have barely had the chance to either receive or open the email yet, so all contacts will go down the "No" branch.

If we add a time delay and wait for two days before we check for Opens, the automation will work more efficiently.


Option 3 – Combination of 1 and 2

This means that the next activity will occur a number of days after the previous, and if it should take place outside the adjusted time/day, it will be scheduled for the next valid time.


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