Code promotions are mainly used in online shopping where you usually have a field to enter discount codes in the customer checkout. However, it is important to know that there is no link between e-commerce & Voyado for this. You need to ensure that the codes are in both systems, the most common scenario being that the codes are created in the e-commerce and then fed into the promotion in Voyado.
You can create promotions with unique codes for each recipient or the same code for everyone. The codes can be date-controlled or valid until further notice.
The name is only for identifying the offer internally in Voyado. If you do not set an end date, the offer applies until further notice.
If you use unique codes, it is important to make sure that you fill it in with so many codes that they do not risk running out, taking into account the size of the selection group you intend to send the promotion to. We do not show the code in plain text when using personalization in a message, but a link that leads to a page where we show the code, therefore a code is only used when recipients click on the link. It is on this page that User instructions are displayed, Activation text is the link text itself that appears in the email message.
When selecting Unique date-controlled codes per recipient, the recipient can retrieve a new code after the time period specified (1 week - 24 months).
Make sure you don't run out of codes!🚨
There are no warnings linked to the lack of codes so it can be a good idea to check the used vs. available codes periodically, at least for longer campaign periods or when you have the offer in several messages. One can easily add additional codes when needed.
Using Code promotions in emails
When you want to communicate the offer via email, you use the personalization function to add a link to where you can retrieve the code. This way, a code is only redeemed if the recipient clicks on the link.