The purpose of conditional splits within a flow is to create two possible directions based on a set condition.
Set criteria and route contacts in one of two separate directions based on whether or not the contact meets the criteria you set. Here is an example of an automation where all customers that buy a ski-jacket get a personal offer, a multi-channel promotion with 10% of all ski-pants. Here, the conditional split is used to send a reminder to contacts that have not yet redeemed their personal offer within 7 days.
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