Follow up on Test scenarios

Follow

Are you using Test scenarios in Voyado? Excellent! 🏆 

This report can be really helpful when you want to analyze the outcome of your Test scenario. A Test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.

Read more about Test Scenarios here

Start by picking your Test scenario and select the time frame you want to measure (1-6 days or 1-2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.

These are the results presented for each Test group:

Metrics

• Total number of contacts
• Received email
• Opened email
• Clicked in email
• Received SMS/Swipe
• Have made purchases

Calculated metrics (Effect data)

• Total number of respondents
• Purchases per respondent
• Average receipt
• Total sales

It is possible to extrapolate values in test groups to get comparable results.