Follow up on Test scenarios

Are you using Test scenarios in Voyado? Excellent!¬†ūüŹÜ¬†

This report can be really helpful when you want to analyze the outcome of your Test scenario. A Test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.

Read more about Test Scenarios here

Start by picking your Test scenario and select the time frame you want to measure (1-6 days or 1-2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.

These are the results presented for each Test group:

Metrics

    • Total number of contacts
    • Received email
    • Opened email
    • Clicked in email
    • Received SMS/Swipe
    • Have made purchases

Calculated metrics (Effect data)

    • Total number of respondents
    • Purchases per respondent
    • Average receipt
    • Total sales

It is possible to extrapolate values in test groups to get comparable results.

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