Are you using test scenarios in Engage? This follow-up report can be really helpful when you want to analyze the outcome of them. A test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.
Read more about test scenarios here.
Start by picking your test scenario and select the time frame you want to measure (1–6 days or 1–2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.
These are the results presented for each test group:
- Total number of contacts
- Received email
- Opened email
- Clicked in email
- Received SMS/Swipe
- Have made purchases
Calculated metrics (Effect data)
- Total number of respondents
- Purchases per respondent
- Average receipt
- Total sales
It's possible to extrapolate values in test groups to get comparable results.