Are you using Test scenarios in Voyado? Excellent! 🏆
This report can be really helpful when you want to analyze the outcome of your Test scenario. A Test scenario is created via the segment builder and can be used to manually perform tests between a maximum of five different groups.
Start by picking your Test scenario and select the time frame you want to measure (1-6 days or 1-2 weeks from the date you pick). Choose between following up on all sales, sales in physical stores or sales in e-commerce.
These are the results presented for each Test group:
- Total number of contacts
- Received email
- Opened email
- Clicked in email
- Received SMS/Swipe
- Have made purchases
Calculated metrics (Effect data)
- Total number of respondents
- Purchases per respondent
- Average receipt
- Total sales
It is possible to extrapolate values in test groups to get comparable results.