This group of reports calculates the most common key figures that you should follow. You can use these to understand where special efforts need to be made or to follow up on what effect your customer processing has had on purchases, store visits or updating of contact information.
Retail KPIs 12 months
The report presents current key figures as of today, as well as a comparison against the same time last month and year so that you can put the results in relation to something. If you are a local administrator, you only see purchases from the customers’ preferred shop that you have access to.
| Metrics | Definition |
|---|---|
| Sales last 12 months | Total amount for the receipts in the selection. |
| Average receipt in the last 12 months | Average receipt for all receipts in the selection. |
| Purchases per shopping member |
Number of receipts for a contact in the |
| Articles per purchase |
Shows the number of unique articles per |
| Active members in the last 12 months | Number of members in the selection who have shopped in the last 12 months. |
| Store purchases |
Shows the share of shopping members who |
| Online purchases | Shows the share of shopping members who have made an online purchase in the last 12 months. An unknown amount of these customers could also have made a purchase in a physical store. |
| Store and online purchases | Shows the share of shopping members who made a purchase both in a physical store and online during the last 12 months. |
Retail KPIs 12 months per store
The report is calculated in the same way as the previous report, but the results are broken down per preferred store. The results are shown in a list view and is not compared with the previous month or the corresponding month in the previous year.
Retail KPIs YTD
The report presents current key figures as of today, and a comparison with last year's end, so that you can see how far you have left to achieve similar results as last year.
Retail KPIs Previous year
The report presents a summary of key figures from the previous calendar year with a comparison with the year before that.
Register status
The report is based on approved members. You get a quick overview of how your registry is doing, as well as how the key figures stand compared to the previous month and the corresponding month in the previous year. Follow the key figures carefully and insert targeted efforts to continually improve those who are below your target figures.
Recruitment tip! ⚡️
If the percentage of email addresses is low while the percentage of mobile numbers is high, you can use the mobile channel to recruit email addresses. Send out a text message with a link to the Voyado registration form and when the customer has filled in their address, an automation flow is triggered which, for example, hands out extra points or gives the customer a discount on the next purchase.
| Metrics | Definition |
|---|---|
| Number of members | Shows the number of verified, non-deleted, members today. |
| New members this month | Shows the number of verified, non-deleted, members recruited this month. |
| Active in the last 12 months | Shows the proportion of members who are active (active members/total number of members). Active members are defined as verified members who have a receipt from the last 12 months. |
| Valid Email |
Shows the proportion of members who are |
| Valid mobile phone number | Shows the proportion of members who are verified, non-deleted, that have a valid phone number, accepts SMS marketing and is not on the blocked list. |
| Unverified members | Shows the number of members who are not verified and not deleted. |
| Email opens in the last 30 days | Shows the number of members who are verified and have opened an email during the last 30 days. Deleted members count as long as their deletion date is later than the chosen time period (e.g. compared to last month). |
| Email clicks in the last 30 days | Shows the number of members who are verified and have clicked on a link in at least one email during the last 30 days. Deleted members count as long as their deletion date is later than the chosen time period (e.g. compared to last month). |
| NPS | Shows the calculated NPS-value. |
Register status per store
The report is calculated in the same way as the previous report, but the result is broken down per customer’s preferred shops. The result is shown in a list view and is not compared with the previous month or the corresponding month in the previous year.
Can't find all the reports in your Voyado setup? Contact support and we will help you.
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