Let your customers choose what kind of communication they want to receive.
Pre-configured subscription lists are used to differentiate between types of communication while also allowing your members to unsubscribe (opt-out) from a certain type of communication as opposed to all.
Subscription lists could, for instance, be used to differentiate newsletters from member privileges.
Configuration of subscription lists is done together with your Voyado team. You may use any number of subscription lists and the lists can be configured to be either automatic opt-in (i.e., a contact that has opted-in for email communication will automatically be opted-in for every subscription list) or active opt-in, meaning a specific opt-in for each respective subscription list is required.