Bounces & Unsubscribes

How do you get over a breakup? 💔A breakup is always tough to deal with but we believe that it's easier to move on if you get a proper explanation to what went wrong. You may even find out that it's just a temporary thing you are going through. So, here is an explanation of the different breakup statuses in Voyado - you deserve it!

Email bounces

Email bounces are categorized as either soft or hard:

  • A hard bounce indicates that the recipient's email address is faulty and will be blocked from further communication. A blocked address will be displayed in red with a strikeout.
  • A soft bounce indicates that there was a temporary issue in delivering the email message to the recipient's address. A soft bounce does not result in a blocked address in Voyado.

SMS bounces

SMS bounces are categorized as either soft or hard:

  • A hard bounce indicates that the recipient number is invalid and will be blocked from further communication. These numbers are displayed in red with a strikeout.
  • A soft bounce indicates a temporary issue in delivering the SMS message. Such issues could be caused for example by problems in the mobile phone operators network, recipients mobile phone has been switched off for a long period of time, SMS inbox of the recipient's mobile phone is full. A soft bounce does not result in a blocked mobile phone number.

Unsubscribing (opt-out)/Resubscribing

A contact will usually unsubscribe from communication by clicking a link in an email message. An email address or phone number belonging to a un unsubscribed contact will be displayed in black with a strikeout.

An administrator may opt-out or opt-in a contact by checking or unchecking the relevant checkbox on the contact card of the contact. Make sure to always have explicit consent before opting-in an opted-out contact.

Removing a block (hard bounce)

It is possible to unblock a blocked address if the cause of the block is determined to be incorrect. However, only a Voyado-admin has the ability to do this and it should not be done arbitrarily as the sender reputation could be affected.

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