SMS statistics

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Every SMS message sent from Engage will generate statistics on unsubscribe activity, delivery, soft and hard bounces.

Engage provides aggregated statistics for recipients and delivered text messages. The data is presented in the list view of sent SMS messages as soon as recipients starts to receive the message.

Individual statistics, such as unique recipients, unique opens, and unique clicks, will be presented and ready to act on as soon as the statistics are calculated. Click on the email in question to access the detailed statistics.

The numbers in the Delivered widget on the Overview tab may require up to two hours before they become stable and relevant on individual level. Likewise, the Activity metrics needs at least 24 hours before they can be considered accurate.

Delivered

The Delivered panel allows you to act on contacts that have received, or on contacts that have produced a hard or soft bounce on the SMS message as soon as the individual statistics are calculated and visible in the Delivered overview. If you wish to know more about hard and soft bounces, click here.

The Unknown status indicates that Engage has yet to receive a response or that the message from the responding mobile phone operator could not be interpreted.

If you want, you can send an email to contacts that generated soft bounces.

1. Click the Action button below Soft bounces and choose Send email.
2. Create an email to send to the selected contacts.

Activity on messages

In this panel you can review the unsubscribe frequency for the SMS in question.

Purchase statistics

This panel displays the effect of the SMS message. The numbers are only available if transactional data is imported to and stored in Engage. All available timespans are calculated from the moment the message was sent (for example, one day is equal to 24 hours after message was sent). Select a timespan and what to base the numbers on (online purchases, physical stores, or both) in the drop-downs and click Show statistics. The available KPIs:

• Made a purchase
  Contacts that have made at least one purchase since the message was sent.
• Conversion rate
  Percentage of total number of recipients that have made a purchase.
• Purchases per converted customer
  Number of purchases each customer made who purchased since the message was sent.
• Average receipt
  The average sum a customer bought for since the message was sent.
• Total sales
  The total sum you have sold for since the message was sent, in your currency.

Sent message

This is a preview of what the sent SMS looks like to the recipients.

SMS sent

You find a list of sent SMS messages under SMS account under Usage on the Administration tab in the left-hand menu. Here you’ll also find an overview of your SMS balance if you have pre-paid SMS messages.

SMS sent during the period

Get a quick overview of how many SMS messages you’ve sent during the set timespan. The list includes:

• Name
  The name of the SMS message in Engage.
• Message source
  This part states if the SMS was generated from an automation, from the system or sent out manually.
• Amount of SMS
  An overview of how many of each SMS message was sent out. The number might differ from the number of recipients for the same message if the SMS was split into two parts.
• Recipients
  How many recipients each SMS message was sent to.

UTM tags in SMS send-outs

Engage has no built in Google analytics for SMS send-outs. It is, however, possible to add the UTM tags manually in links added to SMS send-outs. We recommend shortening the URL with bit.ly to avoid long links.