SMS statistics

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Every SMS message sent from Engage will generate statistics on unsubscribe activity, delivery, soft and hard bounces.

Engage provides aggregated statistics for recipients and delivered text messages. The data is presented in the list view of sent SMS messages as soon as recipients starts to receive the message.

Delivered statistics

The Delivered panel allows you to act on contacts that have received, or on contacts that have produced a hard or soft bounce on the SMS message as soon as the individual statistics are calculated and visible in the Delivered overview. If you wish to know more about hard and soft bounces, click here.

Status "unknown" indicates that Engage has yet to receive a response or that the message from the responding mobile phone operator could not be interpreted.

How to directly send e-mails to contacts that generated soft bounces on sms:

1. Click the Action button below Soft bounces and choose Send email.
   
   
2. Create an email to send to the selected contacts.

Effect statistics

This panel displays the effect of the SMS message. These numbers are only available if transactional data is imported to and stored in Engage. All available timespans are calculated from the moment the message was sent (e.g., one day is equal to 24 hours after message was sent).

• Made a purchase
  Contacts that have made at least one purchase since the message was sent.
• Conversion rate
  Percentage of total number of recipients that have made a purchase.
• Purchases per converted customer
  Number of purchases each customer made who purchased since the message was sent.
• Average receipt
  The average sum a customer bought for since the message was sent.
• Total sales
  The total sum you have sold for since the message was sent, in your currency.

SMS account

You find a list of sent SMS messages under SMS account in the Administration tab. This is also where you find an overview of your SMS balance if you have pre-paid SMS messages.

Balance

Get a quick overview of your pre-paid SMS balance in this list view. You see the current balance of how many messages you can send. This part of the SMS account is only visible for pre-paid SMS messages.

Sent SMS

This is where you get a list view of all SMS messages sent out from Engage between specific dates.

• Name
  The name of the SMS message in Engage.
• Message source
  This part states if the SMS was generated from an automation, from the system or sent out manually.
• Amount of SMS
  An overview of how many of each SMS message was sent out. The number might differ from the number of recipients for the same message if the SMS was split into two parts.
• Recipients
  How many recipients each SMS message was sent to.

UTM tags in SMS sendouts

Engage has no built in Google analytics for SMS sendouts. It is, however, possible to add the UTM tags manually in links added to SMS sendouts. We recommend shortening the URL with ​bit.ly​ to avoid long links.