About to create your first email in Voyado?  

Awesome! Before you jump into all the fun and creative design stuff, here are a few helpful things to know before you create a new email message.

Email settings

Setting Description
Name The name used to identify this message in the system
A/B testing Read more about A/B testing here
Conditional subject Read more about conditional subjects and pre-headers here
Sender name Name shown as email sender (pre-set, additional names may be added by contacting support)
Sender Sender address is pre-configured

Send as a specific store (not standard)

The "Send as a specific store"-function can be activated in agreement with Voyado and may require adaptations to your email template. The purpose of the function is to allow sending email messages containing store specific information (mainly in the header and footer), such as opening hours and contact details. The pre-configured sender name will then be changed to match the chosen store.

Subject line and Pre-header

It's time to give your email a public name and pre-header. An appealing subject line may be the most important yet hardest thing to come up with and it often requires a lot of testing to find out what works best for your audience.

The pre-header is displayed as the preview text shown as a sub-header to the subject line when viewed in the recipient's inbox. The pre-header is generally between 35-90 characters, but some email clients may show up to 140 characters. There are also email clients that don't display any preview text at all. We recommend you to always write a pre-header otherwise the first text from the email will be shown (often the not so compelling text: "View this email in your browser").

Google Analytics

If active, this option will add UTM-tags on all links contained within the email. This will help you to track email traffic to the eCom or website. Campaign name, Source and Medium will be fetched automatically from your email settings but may be changed manually. Read more about UTM-tags on Google’s documentation

Working with UTM tags in Voyado

Let’s say that you will send an email campaign to drive conversion within spring news. Then you would start by giving your email a name in Voyado, you’ll name the email: Spring news for you.

When you give your email a name the UTM field Campaign will get the same value. The source and medium tags will automatically be set by Voyado to their default values.


Campaign name (utm_campaign): Spring news for you

Is by default set to the name of your email in Voyado – it´s up to you if you want to edit the campaign name or not.


Campaign source (utm_source): Voyado

Is default set to Voyado, the name of the sending source.

Campaign medium (utm_medium): email

Is default set to email to identify traffic from the specific medium the campaign was sent from. 

Campaign Content (utm_content): Optional

The content tag is optional to work with, one example of usage is if you want to track a specific URL in a specific module of an Email message. What you then need to do is to insert the content UTM tag in your URL, then insert the URL into the link field for a button or an image in your email message.

Examples of ways to name your Campaign content tag

  • Named by the module where you place the link:

  • Named by the campaign title in the module:


Tips if you want to work with the Campaign Content tag

  • Always use lower case in your Campaign Content tags
  • Use a hyphen instead of spaces in the Campaign Content Tag


You may include or exclude recipients using your existing Segments, Labels, Previous messages and/or the possibility to create a new segment for this specific email.

Need a coffee break? ☕️ Go ahead! All email messages are saved as drafts and can be found under the Message tab until you hit send or schedule a send time. Cheers!


It's time to get creative! Learn about the design possibilities here 🎨

Control groups

Create a control group to exclude a number of recipients from your message. You choose what percentage of contacts to exclude from your message and use as your reference group. When you follow-up on your email statistics you will be able to see how much the recipients have shopped for in comparison to the contacts in your control group. This is a very quick and easy way to follow up on your email campaigns. Learn more about control groups here

Send or schedule

You can choose if you want to send your message immediately or if you want to schedule it for later.

We always recommend scheduled send-outs, especially if you want your message to be sent at a specific time and date. Voyado will start to prepare your send-out up to two hours before your set time and will get it out faster to your recipients because of that.

Next step: The newsletter ingredients

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