Email statistics

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All emails sent through Engage will generate statistics, so you can analyze each campaign and test your way to optimal results. The full statistics are not presented in real time, and some time may have to elapse before the numbers become accurate.

Engage displays aggregated email statistics for recipients and delivered emails. The data is presented in the list view of sent emails as soon as recipients start to receive the email as shown in the image below.

Individual statistics, such as unique recipients, unique opens, and unique clicks, will be presented and ready to act on as soon as the statistics are calculated.

The numbers in the Delivered panel may require up to two hours before they become stable and relevant on individual level. Likewise, the Activity metrics needs at least 24 hours before they can be considered accurate.

Delivery

This panel allows you to act on contacts that have opened the email, or on contacts that have produced a hard or soft bounce. As soon as the numbers are starting to show up and the act button is clickable. If you want to know more about hard and soft bounces, click here.

The Unknown status number represents the percentage of contacts where the recipient mail server has not yet sent a response or where the mail server temporary blocked the delivery. Engage will try to deliver the email for 72 hours, if it is still blocked after that, the email status will be considered a Soft bounce.

Domain statistics

You will also be able to find out more about domain statistics by acting on each delivery status. By entering the Domain overview, you will see a list of domains, number of recipients with each specific domain and share of domain within the total recipient group.

The lists are available for download if you want to analyze the domain list for hard and soft bounces further.

Domain: The domain you have sent the email to, e.g., hotmail.com.
Number of recipients: The number of recipients that have hard bounced, soft bounced or are unknown for a specific domain for this particular send-out.
Share of domain: The percentage of bounces vs sent for a specific domain.
Anonymized data: The domains that cannot be disclosed as data is deleted due to GDPR regulations.

Read more about how to understand and work with your domain overview insights here.

Activity

In this panel you may view and act on the following metrics as soon as the individual statistics are collected:

Effect statistics

These statistics are found in the panel on the right-hand side under the drop-down Anyone who received the mail (you can also choose Anyone who opened or Anyone who clicked). The statistics presented here show the impact of the message in purchasing metrics. These numbers are only available when transactional data is imported to Engage.

All time frames are calculated from the time when the message was sent (e.g., when time is set to 1 day it indicates exactly 24 hours from the time the message was sent). If a control group was used for the particular message the numbers for the control group will be presented in the rightmost column, making it easy to compare numbers between the two groups.

• Made a purchase
  Indicates the recipients that have made a purchase after receiving the message.
• Conversion rate
  Indicates the percentage of recipients that have made a purchase after receiving the message.
• Purchases per converted customer
  Number of purchases each customer made who purchased since the message was sent.
• Average receipt
  The average amount a customer bought for since the message was sent.
• Total sales
  The total amount you have sold for since the message was sent, in your currency.

Appearance

In the Appearance tab you may preview the message and view its appearance on different devices (desktop, tablet, and mobile phone). You are also able to view frequency of clicks and unique click frequency inside the message.

Click report

In the Click report tab you ca  to view a list of the number of clicks and how many of these that where unique. You may also act on the contacts that have clicked the respective links by clicking the Action button next to the link.

Opening report

The Opening report presents graphs over the number of opened messages per hour and the first opening event per recipient. You are also able to view these statistics over different time frames: the first day, the first seven days and the first 30 days.

Filter statistics

The Filter statistics button is in the top right corner. Any statistic shown may be filtered using the filters configured for the particular message or any target audience.