Conditional subject lines

Voyado has a function for using conditional subject lines and pre-headers in emails, which adjusts the email subject and pre-header for each recipient. This, in combination with filtered modules, allows for more personalized communication.

Here is what to do.

check.png Activate

You can activate conditional subjects and pre-headers for a message by ticking the box in the settings step when creating a new email. If you are interested in this functionality, please contact your Customer Success Manager.

Please note that conditional subject lines and pre-headers can not be used in combination with A/B testing.

check.png Create and arrange filters

Once the conditional subject line and pre-header box have been ticked, a panel called Mail Info will appear. In order to use this functionality you need to create a new filter, which in turn will require the definition of a new segment. This works the same as the Segmentation tool found in other areas of Voyado.

The filter will require a unique name and defined criteria. The filters are unique to their particular email message and can also be selected/used in the design step.

Any recipient not fulfilling the criteria defined in the filter will receive the subject line and pre-header defined under Others.

check.png Priority order

You may define any number of filters with related subject lines and pre-headers. The filters can then be arranged in the desired order by drag-and-drop.

A recipient will receive the subject line and pre-header based on the filter defined by the criteria he/she fulfills, in the order the filters are arranged. If a contact fulfills the criteria defined in the filter at the top of the list he/she will receive the subject line and pre-header defined for that filter; all subsequent filters in the list will be ignored, even if the contact were to fulfill criteria defined in any of them.

check.png Delete a conditional subject line

To delete a conditional subject line, click the x symbol in the top right corner of that particular panel. Note that this action will not delete the defined filter, which you will still find in the Filter drop-down menu when creating a new conditional subject line.

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