Hey you! Want to get personal?
Voyado has a function for using conditional subject lines and pre-headers in emails, which adjusts the email subject and pre-header for each recipient. This, in combination with filtered modules, allows for more personalized communication.
You can activate conditional subjects and pre-headers for a message by checking the box in the settings step when creating a new email. If you are interested in this functionality, please contact your Customer Success Manager.
Create and arrange filters
Once the conditional subject line and pre-header box have been checked - a new panel called Mail Info, will appear. In order to use this functionality you need to create a new filter, which in turn will require the definition of a new segment. This works the same as the segmentation builder found in other areas of Voyado. The filter will require a unique name and defined criteria. The filters are unique to their particular email message and can also be selected/used in the design step.
Any recipient not fulfilling the criteria defined in the filter will receive the subject line and pre-header defined under Others.
You may define any number of filters with related subject lines and pre-headers. The filters can then be arranged in the desired order by drag-and-drop.
A recipient will receive the subject line and pre-header based on the filter defined by the criteria he/she fulfils, in the order the filters are arranged. If a contact fulfils the criteria defined in the filter at the top of the list they will receive the subject line and pre-header defined for that filter, all subsequent filters in the list will be ignored, even if the contact were to fulfil criteria defined in any of them.
Delete a conditional subject line
To delete a conditional subject line click the x-symbol in the top right corner of that particular panel. Note that this action will not delete the defined filter, which you will still find in the Filter-drop down menu when creating a new conditional subject line.