This is the continuation of “Introduction to Deliverability”. We’ll deep-dive into statistics and learn how to understand and analyze the numbers, follow trends and act proactively. We’ll also look at troubleshooting and possible resolutions.
To get the most out of this, our recommendation is that you have attended "Introduction to Deliverability". Although, if you feel that you have the basics covered, you are very welcome to take part of this session.
Listed below are the main areas we will cover:
- Profit vs opens - understand your recipients email activity vs purchase activity
- Sunset policy - if and when to say goodbye
- How to use automation to keep the activity up
- Analyze current and future deliverability issues and look into possible solutions
CRM-Manager, CRM-Admins and Data Analysts. Other personnel are free to attend, maximum of participants is however six (6) persons.
Duration: 3-4 hours
Format: Instructor led, only online for the moment
Price and booking: 8 995 SEK