Automated marketing is nothing without analysis. It's important to continuously evaluate your content and strategy and adjust your customer journeys over time. This guide will explain all the follow-up capabilities for your automations in Voyado - Enjoy!
Analyze email statistics
Email statistics in automations are presented in the same way as for manually sent emails. You can click on "Show more statistics" for a specific message and get insights about delivery, bounces, opens, unique opens, CTR (Click to rate), unique CTR (unique click to rate) CTOR (Click to open rate), Unsubscribe frequency and you can analyze link clicks further in the Click report tab. Read more about the definitions here
Analyze purchases based on emails sent through automations
There is a standard report in Voyado that shows which items are most purchased connected to a specific email sent through an automation. You can filter the report based on timeframe relative to when contacts have received, opened or clicked in the email. You can also identify distinctions between different target audiences, genders, ages, countries, RFM groups and labels.
Key figures in the listing
The number of contacts that has reached an endpoint in the automation.
The number of contacts that are active in the automation and hasn't completed it yet. A contact can enter an automation multiple times and be counted as active more than once.
Key figures within automations
- Analyze the entry point
This will be the number of contacts that has entered the automation (both active and completed journeys).
- Analyze the number of processed contacts in each step
Follow the number of contacts that has traveled through a certain step in your automation by looking at the "Number processed: X" displayed on each step. Number processed=The number of contacts that has completed an activity.
- Analyze the number of sent emails
The number of send emails can differ a bit from the number of processed contacts. One reason is that there is a small delay when sending emails but contacts will immediately pass on to the next step in the automation. Another reason is if all contacts doesn't have valid email addresses.
- Analyze routes
Get insight about how many contacts that has passed through a specific route. The endpoint displays the same number as the previous activity in the automation. Please note that this number can be misleading if the automation has been rebuilt and the last activity has been added after the automation was first activated.
To dig into the deliverability data of a specific email or SMS, you simply:
- Click the automation of interest.
- Go to the selected step in your automation where the email or SMS is located, click "Show more statistics".
- You will be directed to the statistic page of the email or SMS of choice.
Now you can have a look at clicks, openings, bounces and much more. Note there are three tabs in the upper right corner that provides the stats, appearance and click report.