Are you using Elevate to create a personalized online experience with product recommendations? Then you might be interested in using that functionality in your email communication as well!
Voyado Elevate (formerly known as Apptus eSales) makes it easy for you to work with different types of Elevate content in your emails. You just drag in a pre-configured module in your emails and insert your Elevate campaign token.
To activate the Elevate product recommendations in Engage you'll need the Elevate email module and an integration, preferably between your e-commerce and Engage, to transfer the Elevate customer key for each contact to Engage.
The email module
The Elevate module is a dynamic module that displays images in a three to four column design (depending on your choice).
The module collects and automatically populates an image containing the product picture, name, description and price. The module is completely based on images and doesn't contain any text fields. This means that all the configuration is managed in Elevate (i.e., name, price, font and size) and Engage simply populates it.
Drag and drop the Elevate module into your email editor and insert data from Elevate about the campaign and block you want to populate in your email.
- Campaign token – Insert the campaign number found in Elevate (example: “BkWrLRqpqVTxUzvIK”)
- Block – If you want to use the Elevate module more than once in the same email (to show different types of recommendations in different areas of your email), insert which block you want to show in the selected email module here (1 is default)
The Elevate module will be loaded with content when the recipient opens the email. This means that the content can vary if the customer opens the same email multiple times during a longer time span. It also means that the content always will be updated with relevant products which is great if you are using the module to present "Top products", "Most sold items" or likely.
Talk to your Account Manager if you are interested in adding a dynamic Elevate module.