Product feed in email modules

By connecting a product feed to your email modules, you're able to insert meta data directly in your emails with just one click. This is a real time-saver since you no longer have to manually write product texts, upload product images, double-check prices and paste links to each product on your site.

With a connection to your product feed, we essentially download a complete product catalog and make it accessible in email send-outs as an external data provider. You can add this feature to any content module. The most used modules for product feed connections are two- or three-column modules.

It's possible to collect and populate any data available in your product feed. These are the standard ones:

  • id (normally SKU)
  • itemGroupId
  • title
  • description
  • link
  • imageUrl
  • price
  • salePrice
  • brand
  • color
  • mainCategory
  • size
  • googleProductCategoryId
  • spare1
  • spare2
  • spare3
  • spare4
  • spare5

Engage will only populate the meta data you have in your product feed. This means that images need to be the same size (height) if you want the text in each column to be aligned. The same goes for the text. If the text from the product feed is too long, you will manually need to shorten it.

The product feed needs to be a Google standard, XML on an open URL.

Refresh on send-out

If your product information often changes and your product feed is likely to get updated from the moment you create your email to the moment it is sent out, it may be useful to add the feature Refresh on send-out.

With this feature Engage performs an extra check against the product feed just before it starts to process the email and refreshes your modules with new data. This means that if a product has gone from regular price to sale price, it will now show the sale price.

The refresh is done when the email starts processing, approximately 1–2 hours before send-out. It's important to understand that if a product is sold out and removed from the product feed, Engage won't be able to get the data and the module will be shown empty.

Blocking elements

It's possible to block elements if you only want some of them to be refreshed. For example, titles and texts are often changed manually when you design your email and should therefore not be refreshed on send-out. If this is the case, please specify which elements you don't want to be refreshed on send-out and we'll block them in your modules.

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