We are exposed to a massive load of brand messages every day and most of them will pass totally unnoticed. You know there’s a marketing battle going on and you really need to stand out and be relevant to win your customers attention.
By understanding and combining customer data – such as demographics, transactions or browsing history - you will have the best chance of getting (and keeping!), a customer's attention. Your target audience might appear quite similar on paper, but in reality, it consists of different individuals with different behaviors and preferences. Thanks to available data you can provide them with the product recommendations, services and information that aligns with their profiles.
Create a one-on-one dialogue by taking advantage of the power of data, and interact with a personal touch! Create triggered journeys and communication with your customers at the right time and with relevant content. React to customer actions in real-time, and reward them with vouchers, discounts, points or useful information exactly when they are required.
The benefits of Marketing Automation
Some key benefits of Marketing Automation are efficiency and relevance. You’re able to send personalized campaigns with no effort, and ultimately increase profit. Instead of handling things manually, you’ll let the system take care of repetitive tasks, and instead you can allocate your marketing resources to grow your business in other areas.
Next step: Getting started with Marketing Automation