Are you using Nosto to create a personalized online experience with product recommendations? Then you might be interested in using that functionality in your email communication as well.
Engage has a standard connection with Nosto which makes it easy for you to drag in a Nosto module in your emails and decide which campaign to use by easily changing the Nosto Campaign ID in the Engage email editor.
For example, if you only want to show products from a specific category, it’s possible to set up that campaign in Nosto, making it more flexible than ever before to work with different types of Nosto content in Engage.
The email module
The Nosto module is a dynamic module that displays images in a three to four column design (depending on your choice).
The module collects and automatically populates one image containing the product picture and one below containing the product name, description and price. The module is completely based on images and doesn't contain any text fields. This means that all the configuration is managed in Nosto (e.g., name, price, font and size) and Engage simply populates it.
Settings
You just drag and drop the Nosto module in your email editor and insert the campaign ID of your choice.
Content population
The Nosto module will be loaded with content when the recipient opens the email. This means that the content can vary if the customer opens the same email multiple times during a longer time period. It also means that the content always will be updated with relevant products which is great if you are using the module to present "Top products", "Most sold items" or likely.
Talk to your Account Manager if you are interested in adding a dynamic Nosto module.
Comments
0 comments