“We are not interested in creating a personalized customer experience” – said no one ever.
Personalization and on-point product recommendations is on everyone’s lips these days. This is an era of high-demanding customers that are expecting nothing but relevance and they anticipate your emails, social ads and SMS messages to be as spot-on as their Netflix homepage.
We fully understand that this might feel like a big mountain to climb and that it is a challenge to create interesting and relevant content for every single customer. That is why we have developed Voyado’s product recommendation engine to support you.
Voyado’s Product Recommendations looks at all historical purchases and identifies how products relate to each other through the behavior of your customers. Once Voyado AI-engine learns your customers' purchase behavior, it can present a set of products your customers probably would want to buy, based on items they recently bought.
It is also possible to adjust the settings to be able to:
- Promote, demote or exclude specific articles of your choice
- Exclude already owned products or similar products
- Alternate the recommendations to expose a broader range of your products
The recommendations can be presented in an email to the customer. All you have to do is drag the Recommendation module into the email and Voyado handles the rest.
This solution requires a product feed to function, historical transactional data (pref 12 months back in time) and a email module (more on this below).
The email module
The product recommendation module is a dynamic email module based on a 2-4 column design. The number of columns decide how many product recommendations can be displayed in your emails. Each column contains an image, text fields and a button.
These are populated with the product image, name, description, price and link from your product feed. This means a lot of design possibilities for you when it comes to font and font size depending on device desktop/mobile etc.
The module will be loaded with content when you send the email. The content is therefore static when the email is sent and you are in full control over what will be seen by the customer. But remember, you are responsible for your product feed so that it is up to date with correct and accurate product information and prices.
Considering or perhaps already own another Product recommendation solution?
Or do you have your own Product recommendation engine set up?
Voyado has a large family of partners that do amazing recommendations. If you would like to use any of our partners, then this is of course no problem and it's easy to get started.
If you have your own Recommendation Engine already set up - there is a way where you can use this together with Voyado - read more on this topic here.
Interested in taking the next step? Reach out to your Client manager for more information on how to get started!