Would you like to perform a deeper analysis of the data from Engage? Maybe set up an insight environment that can serve you with ground-level data, down to each transaction and email response?
Engage provides the opportunity to do a lot with your data. Whether you prefer to dig into it yourself, hire a data scientist, or set up reports locally, we offer quick access to all the data stored within Engage with our BI export.
Accessing data
You can get the data exported to an FTP every night to build your own insight environment. This is a great way to analyze your own data crossed with data provided from Engage, for example to compare members with non-member customers.
Once you have the BI export set up, you can create reports, perform machine learning, or other analysis. If you want, you can also feed data back into Engage so that you can act on your calculated segments.
Export files
To get a deeper understanding and technical descriptions of the export files, visit developer.voyado.com.
The following information can be exported from Engage:
| File | Description |
|---|---|
| Contact | The contact export is a file definition for each contact type. What columns to export are optional. |
| Message | This export contains information about a created message. |
| MessageDelivery | This export contains information regarding which contact received a message (not those included in a control group). |
| MessageControlGroup | This export contains information regarding which contact was included in a control group. |
| MessageDeliveryStatus | This export contains information regarding delivery status where you can see different kinds of delivery statuses for each send-out. Example status: Delivered, Blocked. Even unsubscription is included with a timestamp. |
| MessageOpen | This export gives you information regarding email openings. It also contains user agent data, raw data formatted from email distribution system Sendgrid. |
| MessageClick | This export gives you click-data. What links have been clicked and so on. |
| Promotion | This export contains information regarding a created promotion. |
| PromotionRecipient | This export gives you information regarding who the recipients are and what status the promotion has (Example: Used, Expired). |
| BonusPointTransaction | This gives you information on all point transactions. |
| MasterControlGroupHistory | Tells you what contacts are included in the master control group. |
| Receipt | This export gives you information on all receipts. Only the head of the receipt is exported. |
| ReceiptItem | This export gives you information on the receipt items contained in a receipt. |
| SavedSearch | This export contains all your saved segments. |
| TargetAudienceToContact | Exports all your target audiences and their contacts. |
| Store | Exports all stores in Engage. |
| PredictiveScoring | This export gives you all the fields visible in the predictive scoring box on the contact card. |
| Activities | This export contains information regarding registered Activities. |
File format
- The files are .csv files with semicolons as separators.
- The file format is UTF-8
- All export files have a standard format except contacts that can be unique for each client.
- Since the contact attributes differ depending on customer and contact type it is up to each client what fields to export, custom or not.
- Each file contains maximum 100,000 rows.
Version control
- To be adaptable and not affect live exports we use versioning of the file formatting where each version is locked. Example: If you in the future would like to add a new field to the message export called "Campaign id" it would be added to a whole new file version, message_v2.
- It's up to you when/if you want to switch to a new file format.
- For contact exports, you can always choose to modify an existing file format where you can either add or remove a field from the export.
Integration log
You can monitor your BI export in the integration log under Administration in the left side menu in Engage.
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