A randomized split is a great way to create a test within an automation. The purpose is to divide incoming contacts in two or more groups that will continue on in different paths. You can easily build different chains of activities for each path and follow up how your contacts react to the different versions.
Randomized splits can be used to test different copy/designs in automated emails to find out which version that generates the highest click rate. Another scenario is to perform a channel test to evaluate if a personal offer sent by email or SMS message leads to the highest conversion. Or why not perform a test to see which type of promotion that leads to the highest conversion - a percentage discount or a monetary discount? Your only limit is your creativity.
Here are some example scenarios:
- I want to A/B test content for an email or SMS within an automation
- I want to perform a channel test within an automation
- I want to send a NPS question to every 5th person in an automation
- I want to test different promotion types within an automation
How to get started
Create your groups
Start by giving your randomized split a name and provide names for each group. There are no limitations on how many groups you can create, but remember, one group equals one path in your automation. We recommend you to keep it simple otherwise it might look a bit cluttered and it will be hard for you to maintain, analyze and update your flow.
The distribution of contacts between your groups must reach a total of 100% and it is only possible to use positive integers (whole numbers, no decimals) or 0. A group with 0% can for example be used to build a temporary path alongside your "active" paths that no contacts will enter during a specific timeframe.
Build your paths
When you have saved your groups the automation will be split in to just as many paths and you can start building each chain of activities.
Activate your automation and analyze results
If analysis show that one of the activities in "Path A" and another activity in "Path B" gave the best conversion numbers, you can easily create your winning version by moving/copying these to "Path C". Change the percentage distribution to Group A 0%, Group B 0% and Group C 100% and this will now activate "Path C" for all contacts that enters the flow.