Inbox Service Providers (ISPs) receive an enormous volume of emails every day, every hour, and even every second. During peak marketing seasons, such as Black Week and holiday periods, these volumes increase even more. To improve your email throughput within Engage, it's important to understand the email sending process and respond appropriately.

The primary mission of ISPs is to distinguish between 'good' and 'bad' emails, ensuring that their users—your recipients—only receive 'wanted' messages in their inboxes. Thus, each email undergoes a qualification stage where your sender reputation and the recipient's engagement with your previous emails play key roles.

After the evaluation, your messages are either swiftly accepted, temporarily delayed, or allowed through a restricted pathway, depending on your recipients' engagement levels and your list hygiene.

Good recipient engagement and list quality result in faster delivery and improved mailbox placement, while low recipient engagement and poor list quality lead to slower delivery and inferior mailbox placement.

Delivery status

You’ve most likely heard of email statuses like Delivered, Opened, Soft bounce and Hard bounce. These are the responses the ISPs send back to Engage.

There are several different statuses displayed under the Messages tab on each contact card, explaining the delivery status for each email (and SMS message) you have sent to the contact in question.
To learn what the different statuses mean, check out this article.

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