Sync segments with Facebook Custom Audiences

Here it is! An easy way to target ads on social media and find new customers 🏹

Voyado's connection with Facebook Custom Audiences can be used to target your communication on Facebook and Instagram. 

You can also create "lookalike audiences" and reach out to people that are most likely to become your customers. This is an awesome way to target ads to people that are like the ones you already are in contact with - for example, your existing customers or contacts from a specific segment. Read more about Lookalike audiences here

Another useful way of working with Facebook Customer Audiences is to exclude already existing members and customers from campaigns in social media. Or why not target your best ones that you already know?

Hashed contact details
The synchronization between Voyado and Facebook is based on hashed email addresses and hashed phone numbers. No personal information is exposed from Voyado.

Minimum match
Facebook will, for privacy reasons, only create an audience if at least 1000 contacts from your segment are matched to Facebook profiles. How to sync a segment from Voyado

How to sync a segment from Voyado

Setting up a Facebook Custom Audience is very straight forward, and you only need to follow three steps: 

Step 1 – Add Facebook Account

Head over to "Ads" under the Administration tab in Voyado, click Ads and in the next step add your Facebook account under “Ad accounts” (Note it's required to be administrator in FB Business Manager for this step). You will be redirected to Facebook where you need to sign in. 

Your Facebook account needs to be renewed within 90 days to allow for further synchronization. It might be a good idea to save a reminder in e.g. Outlook so you don't forget. 

Step 2 – Create External audiences

Head back to the Ads tab and in the next step, click “External Audiences”. Create a new external audience by clicking “New External Audience” in the top right corner.

Select which segment or target audience in Voyado you want to connect, which ad account you want to use and give your External audience a name.

  1. Choose an already created Segment or a Target audience that you want to synchronize to Facebook.

  2.  When you have chosen your Segment/Target audience you will be able to see when it was last calculated and how many contacts it contained when it was last calculated.

    Note that the number of calculated contacts will change as the contacts fall in and out of the Segment/Target audience.

    By clicking “Navigate to Segment” you will see the connected Segment in the segmentation view.

  3. Chose which Ad account you want to work with from the drop down list of added accounts.

  4. Give your External Audience a name
Step 3 – Target ads to your chosen audiences

Facebook will synchronize changes within 24 hours. Scroll down to read about the different synchronization statuses.

Your external audience will be available as a Custom Audience in Facebook Ad manager where you create and manage your campaigns, content, and budget as usual.

List of synchronization statuses

Besides from account, segmentation name, number of synchronized contacts and when the segment was last updated, you will be able to see a few status states.

Waiting for first synchronization: The first synchronization to Facebook have not yet been done.

Synchronized: The segment was successfully synchronized and should be available to work with to target ads to contacts on Facebook and Instagram.

Failed to calculate segment: The segment was not calculated correctly.

An error occurred while retrieving data from provider: Facebook was not able to respond to the synchronization.

Segment removed from Voyado: The saved segment or Target audience is no longer available in Voyado and the synchronization to Facebook was not possible to fulfill. 

Failed to synchronize segment: The segment could not be synchronized due to Facebook.

Not available from provider during last sync: The external audience was no longer available on Facebook and the synchronization was not possible to execute.

That is it! Good luck with your social ads campaigns!

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