Engage offers three types of testing methods.
A/B testing
The purpose of A/B testing is to determine the impact of a small difference in an email message. If the differences are too significant it will be difficult to draw any clear conclusions from the results. Therefore, a good place to start is by testing different subject lines.
Here are some examples of when to use A/B testing:
- Comparing subject lines
- Promotions or informative content – what do your customers prefer?
- Discounts—monetary vs percentage
- Embedded links in buttons or in text
- Product images vs scenic images
Read more about A/B testing here.
Test scenario groups
Use test scenarios to split a segment in to 2–5 sample groups and perform any test of your choice. Here are some examples when to use test scenario groups:
- Test content in SMS messages
- Test different send-out times
- Perform A/B/C tests and have more than just two versions
- Test different communication channels for your campaign
- Perform Multivariate tests that include multiple email versions
Read more about test scenarios here.
Randomized split
A randomized split is a great way to create a test within an automation. The purpose is to divide incoming contacts in two or more groups that will continue on in different paths. You can easily build different chains of activities for each path and follow up how your contacts react to the different versions.
- A/B test content for an email or SMS within an automation
- Perform a channel test within an automation
- Send an NPS question to every 5th person in an automation
- Test different promotion types within an automation
Read more about randomized splits here.
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