Voyado has a lot of functionality to support a customer-centric e-com experience. Here are some bits and pieces to get inspiration from.
The recruitment might be the most important event in the relationship with your customer. The online experience should feel just as easy and welcoming as it does face-to-face with the staff in your stores. We can help you set up registration forms and enable online recruitment.
A "click here" or "shop now" action in your emails should be nothing but smooth for your customers. One simple yet powerful solution is to enable auto-identification with Soft ID. This keeps your contact identified when clicking a link in an email sent from Engage. Your contacts can be automatically logged in to your site, access "My pages" and get a flawless experience through your communication and web.
Create a personal "My pages" and reflect information from the contact card in Engage. The customer can update contact information, opt in to communication and change their preferences. Create a playful site with gamification including achievements, personal offers, reward points status, vouchers, and member levels.
We all know that a one-to-all approach never will be as customer-centric as a one-to-one approach. With Engage it is possible to create and assign personal offerts to your customers and present them on e-com. It's up to you to decide if the offer should be available online exclusively or both online and in store.
Content population from PIM/e-com
Work smarter by populating content from e-com or PIM in your emails. With a connection to your product feed it is possible to automatically populate item pictures, names, descriptions and prices in your emails. This is not only a real time saver but also a great way to avoid errors that might occur with manual typing.
Use the Engage tracking script to gain insights about your customers web page activity and trigger customer journeys based on online behavior. It's also possible to log products of interest and create segments based on online data.
Ever felt that your order confirmation, shipping information, password emails and newsletters have completely different designs? This is easy to fix.
Send your transactional communication from Engage and get the same look and feel through all of your communication. This will strengthen your brand, increase design possibilities and give your IP address a higher reputation since transactional communication often has the highest open rate.
Create true relevance with personalized content on your e-com. Use your customer insights in Engage to customize your web based on target audiences or segments. Promote add-on products based on previous purchases and work with achievements and reward points to make your web both personal and fun.
There are many possible reasons that can explain an abandoned cart, but we have found out that a large part of these customers actually plan to come back later to complete their purchase. There's only one problem—they will probably forget to if you don't remind them.
Ensure sales by keeping track of your customers abandoned carts and trigger personalized communication to encourage customers to complete their purchases.