Identifying your visitors on-site brings a lot of benefits and is essential to unlocking the full power of Voyado. When users are identified, you can offer a more relevant, personalized experience to boost your conversion rate. It also lets you gather valuable insights and makes it easier to retain customers using features like abandoned browse and abandoned cart.
Store and reuse customerKeys
Personalization in Evolve starts with a unique identifier for each visitor. When someone logs in, a previously saved customerKey should be used to keep things consistent. Retailers just need to make sure they’re storing the unique customerKey to enable personalized experiences. Find more about identification in Elevate here.
Cookies/local storage
A common way to identify visitors is through cookies or local storage. This technique requires consent from the user to store and read this information. When consent is given and the information is stored the visitor can automatically be identified upon entering the site. The lifespan of the cookie depends on the browser. To cover Safari, server side cookies are recommended.
SoftId
Soft identification is used to identify all traffic referred from Engage emails. If the discoveryKey is included the e-com can retrieve that and the customerKey through the encrypted URL. This means that the e-com, Engage as well as Elevate can identify all email traffic. The e-com can then provide Elevate with the customerKey (identical to the discoveryKey) from the beginning, instead of creating a temporary customerKey that later on has to be merged. For more about softId see:
Onsite messaging
If the user can’t be identified through any of the methods above, it can be a good idea to ask the visitor to do so. This can be done using Voyado Onsite messaging, which could nudge the visitor to do so and inform the users about the benefits of browsing your site identified.
Clear value proposition
Regardless of technology used, explaining the benefits of logging to motivate visitors, both first-time and repeat, is key to success. Examples of this are:
- Exclusive discounts and deals
- Loyalty programs and reward points
- Personalized recommendations and content
- Exclusive early access to new products
- Back in stock notification
- Gamification elements
- Convenience and time-saving Features like wish lists, order history and one-click checkout
- Member-only guides or articles
- Refer-a-friend programs
Investigate which incentives resonate best with your audience and how they should be customized for their specific user behaviours. Start testing with low-hanging fruit and be sure to be data-driven in your work.
Low-friction login options
Provide simple, low-friction login options to streamline the process for users through platforms like Google, Facebook, BankID or Klarna. Allowing users to log in with just their email or phone number can also reduce friction. Password-free login—sending a one-time code via email or SMS—is a popular choice, particularly for returning mobile users.
Incorporate sign-up into other actions
Encourage guest users on the checkout page to create an account by offering a “save details for next time” option within the checkout process. When users attempt to add an item to a wish list, “save for later” list or subscribe to a product being restocked, prompt them to log in or sign up. This is a natural point at which to introduce account creation for those already engaging with products.
Use of microcopy and design
Use friendly, inviting language instead of generic labels like “Log in or sign up” by opting for phrases such as “Welcome back! Log in for a personalized experience.” Incorporate eye-catching design elements, like distinct buttons with appealing colours or subtle animations, to make login options stand out without being intrusive.
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