Voyado Evolve Component data processing

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For the Component Evolve, the following processing is applicable:

• Cross platform identification and soft login. The purpose of the processing is to cross-identify a customer between Voyado AB and Voyado Lund AB. End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.
• Audience controlled promotions. The purpose with the processing is to enable a more personalized experience for the end-customer on the data controller’s website by utilizing segments built in Voyado AB and used by Voyado Lund AB. End-customer keys will be requested, returned, and stored.
• Intent data in Voyado Engage. The purpose of the processing is to enable a more personalized experience for the end-customer by making use of intent data from Voyado Elevate in Voyado Engage. End-customer keys and intent data associated with end-customer keys, such as, occasions, product categories, favorite brand and frequency/activity will be processed.