A trigger split is useful when you want to make sure that activities within a workflow are triggered by a certain action—such as a product purchase. If the action isn’t performed, you can wait up until a certain time has passed, for example seven days, before sending the customer forward in the automation.
The trigger split is, just as it sounds, a combination of a trigger and a split. It works similar to a conditional split in that it separates the flow based on a set of conditions. The difference is that it won’t evaluate whether the statement is true/yes or false/no immediately but waits for a specific event to occur.
It can also be compared to a time delay, which simply postpones the next action with your chosen time regardless of the customers’ actions.
How to use it
A common use case for a trigger split is adding it to an automation promoting some type of product or promotion where you want to see if the included contacts make a purchase.
For each trigger split you first need to set a maximum amount of time to wait for the specified event. If the event occurs before the specified time the contact will proceed down the “yes” path, otherwise it will take the “no” path.
In our example we’ve used the Product purchase trigger. If no other conditions are set, contacts that make a purchase will proceed down the “yes” path, but you can be more specific. You can, for instance, configure the trigger split to only accept purchases of a specific article group. This allows for a more precise communication and a more personalized experience.
Example use case
For customers that purchase a specific type of product, we want to remind them of complementary products. If they do not purchase any such item within 7 days, we send a reminder.