The abandoned cart automation is designed to send reminders to customers who have added items to their shopping cart on your website but did not complete the checkout process.
Start by selecting the automation trigger Abandoned cart. Then click on the three dots on the trigger and select Edit to set up entry criteria.
The entry criteria should include the following:
- The duration for which the cart has remained unchanged
- Whether any products in the cart were purchased after the cart was abandoned
- The language associated with the cart
Start automation when
Set the time period for how long a cart should remain unchanged before triggering automation. If the condition is set to "30–60 minutes," carts will be processed as soon as they are deemed abandoned (min 30 min inactivity).
This is the default and recommended option because it delivers the most reliable results, will include carts that were unidentified when abandoned and identified at a later stage, and often achieves the highest conversion rates. Learn more about optimizing your abandoned cart campaign here.
Other conditions, like "3 hours old," only target carts from a specific timeframe—for example, those abandoned more than 3 hours but less than 4 hours ago, based on when Engage processes the cart.
Purchased products
Adjust how the automation should act based on purchase data:
- Activate “Include products in the cart that the customer purchased since it was left“ if you want to include products from the abandoned cart even if they were purchased afterwards, either in another cart/session or in-store.
- Tick the box “Do not start the automation flow if the customer has purchased a product from the cart since it was abandoned” if you don’t want to trigger the automation if some products are purchased. If all products in the cart are purchased the automation won't trigger regardless.
Language
If you want to trigger the automation based on a specific language, select which language. If you want to use different emails based on languages, we recommend using language value splits instead of creating different automations. Then you have one global frequency cap and have better control of how many emails your contacts can receive.
Other criteria
Toggle on Other criteria if you want the contacts entering the automation to meet specific criteria. These are the same as for the filtering tool. Read more about that here.
Start frequency
Make sure you don’t spam your customers by setting a frequency cap to control how many times a contact can be included in the automation during a set time, for example, once every 30 days. Read more about frequency and how to succeed with your abandoned cart campaign here.
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