The abandoned cart automation is designed to send email reminders to customers who have added items to their shopping cart on your website but did not complete the checkout process.
Start by selecting the automation trigger Abandoned cart. Then hover over the trigger and click on the pencil icon to set up entry criteria.
The entry criteria should include the following:
- The duration for which the cart has remained unchanged
- Whether any products in the cart were purchased after the cart was abandoned
- The language associated with the cart
Start automation when
Decide how long the cart should remain unchanged before the automation is triggered.
Adjust how the automation should act based on purchase data:
- Activate “Include products in the cart that the customer purchased since it was left“ if you want to include products from the abandoned cart even if they were purchased afterwards, either in another cart/session or in-store.
- Tick the box “Do not start the automation flow if the customer has purchased a product from the cart since it was abandoned” if you don’t want to trigger the automation if some products are purchased. If all products in the cart are purchased the automation won't trigger regardless.
If you want to trigger the automation based on a specific language, select a which language. If you want to use different emails based on languages, we recommend using language value splits instead of creating different automations. Then you have one global frequency cap and have better control of how many emails your contacts can receive.
Toggle on Other criteria if you want the contacts entering the automation to meet specific criteria. These are the same as for the segmentation tool. Read more about that here.
Make sure you send the right number of emails to your customers by setting a frequency cap to control how many times a contact can be included in the automation during a set time, for example, once every 30 days. Read more about frequency and how to succeed with your abandoned browse campaign here.