With Engage’s Challenges feature, you can create and drive customer engagement by offering the opportunity to reach a goal together with your brand. This article shows you how to use the automation activity Award checkpoints together with the trigger Contact adds email.
Let’s look at how to add a checkpoint in an automation triggered when a customer adds an email address to their contact information, as part of a challenge encouraging the customers to interact with your brand.
This feature is not officially launched yet. Interested in giving it a try? Talk to your Account Manager.
Set up the automation
- Start by creating and activating a new challenge.
- Create a new automation and choose the trigger Contact adds email or mobile number. Edit the name and the entry criteria as desired.
- Click the plus sign below the entry trigger, select Activity and go for Award checkpoints.
- Select which challenge you want to use in the drop-down and set a number of checkpoints to add. Save by clicking OK.
After this, it’s a good idea to update the challenge participants about their progress. You could do this by adding a [personalized email] to the automation flow.