A part of Loyalty and Retention
Interactions is a new API that helps retailers and brands capture interaction data beyond the typical purchasing actions and create engaging communication.
You can capture interactions and have the event data actionable throughout Voyado Engage, allowing segmentation and creating target audiences. You can use the segments for email and SMS campaigns or utilize the data to trigger a marketing automation flow. It can even be shown on the contact card so that store staff or customer support can view the data and be trained to take action.
Start capturing dynamic interactions
Read about how to set up Interactions with the easy-to-use self-service configuration in our API documentation.
Activate your target audiences
Once your Interaction data starts flowing in, you can use it throughout the platform. Learn how to segment based on Interactions and to use it to trigger automation flows.